ÁLVARO P-FF (Madrid, Spain, 1973)
After studying communications, he began his career working for Disney and at several different design and advertising agencies until he and his brother, photographer Juan Pérez-Fajardo, decided to open their own design studio, The Fly Factory.
His illustrations and designs, always related to music, have led to collaborations with artists like Sabina, Bunbury, Pablo Alborán, Calamaro, L.A., M-Clan and Los Coronas in Spain, and Lana del Rey, The Long Ryders, Redd Kross, Jayhawks, Green Day, Lucinda Williams and many others on the international scene.
With a unique blend of 1980s street culture, 1990s American poster art and nods to the language of modernism and Art Deco, Álvaro Pérez-Fajardo has forged a powerful and unmistakeably distinctive style with a ubiquitous presence at virtually every major music event in Spain today.
In 2014 he began to produce his own artwork, with great commercial success, continuing to draw on his trademark methods and influences but revelling in the total freedom of doing and creating whatever he wants.